Boca Raton, Fla. — (Business Wire) — June 26, 2000: Multimedia Productions (USA), Inc. is proud to announce the appearance of Ivan de Souza, Chairman and CEO, Bid Freight Logistics "www.bidfreight.com", on World Business Review. The weekly television series is hosted by General Alexander Haig, Secretary of State during the Reagan administration. The topic of the discussion is e-Supply Flow on episode no. 726.

"bidfreight.com was selected to appear on the program because the company has developed a web based interactive system with significant value added services which improve operating efficiencies and lower costs for shippers and carriers," said Chris Graniti, the show's Coordinating Producer.

In the U.S. alone, the global marketplace for transportation management is over 400 billion dollars. However, the industry is fragmented, and inefficient. Shippers spend a considerable amount of time and resources managing transportation, which has a negative impact on profit margins. In addition, carrier asset utilization is below 75%, resulting in low returns. To help reverse this trend, Bid Freight Logistics creates significant new business opportunities, and increases operating efficiency by providing a technology-enabled commercial environment in which shippers and carriers of freight can directly transact business for moving freight at optimal cost.

"We take cost out of the supply chain by providing an electronic commerce trading community wherein shippers and carriers of goods moved by a truck can access each other directly (i.e. Without brokers), in a reverse auction environment, to arrange for transportation," de Souza said.

Bid Freight Global is a centralized, real time information service that communicates shipment information among shippers, carriers, and consignees, as well as other providers of transportation services. It is conceived to be a total logistics management solution that provides automated methods for shipment tendering, bidding, negotiation, scheduling, delivery notification, and financial settlement.

Also appearing on the show is Dan Miklovic, Vice President, Collaborative Commerce for the Gartner Group. Miklovic said " Bid Freight Logistics is, in effect, a marketing channel for smaller and medium-sized carriers and a transportation management tool for shippers.

In Bid Freight Global's approach, client constituencies, shippers and carriers, have access to each other to conclude a transaction, on an interactive and fully transparent basis via the Internet through the company's Network. "In this way," de Souza added, "Bid Freight Logistics is doing nothing less than effecting a total transformation of the way transportation services are produced in North America, a paradigm shift."

While improvements in purchasing and manufacturing techniques have developed rapidly, associated improvements in transportation have not been forthcoming. This is especially true at the execution level the day-to-day management of transport operations. "It's all about taking cost out of the supply chain, and adding visibility across the entire network," de Souza said.

Bid Freight Global's electronic trading community addresses this problem through web-based mobile technologies. The R&D for these technologies is provided by in-house resources of "Bid Freight Logistics" and "Valu-net.", and Hegyi Wireless Systems, all members of the Applied Innovations Group, as well as by companies with whom we have established strategic alliances.

Transportation managers and carriers who join Bid Freight Logistics's electronic commerce community will become part of a revolutionary way to conduct business that will make each of them more competitive on the basis of cost and customer satisfaction.

Taped in Washington, D.C., World Business Review currently airs on PBS the Business Channel, and in prime business slots in numerous Public Television markets, including New York and San Francisco. The weekly series can also be viewed on TWA, United Airlines, or from any desktop computer via AENTV.

Individual videotapes or continuing education systems (via Indiana State University) are available by calling 1-800-WBR-1032, or by visiting www.wbrtv.com, which showcases feature topics and specific companies' technology.

Contact:
Multi-Media Productions, Boca Raton Jill Tachen, 561/988-9449, Ext. 213